Deconstructing Biggie: UPS is Hiring

The Notorious BIG's lyrics speak to many fans' ears, across all swatches of culture, drawing both on gleeful exaggerations of violence and somber reflections of personal introspection, tied together with deft wordplay and inflection. Still, it seems that Mr. Smalls - like Jesus Christ - drew his fair share of enemies as he spoke the truth.
Deconstructing Biggie: UPS is Hiring from jeff on Vimeo.

Hip-Hop is the Single Most Destructive Force in Society

As 2007 crawls out of August's dog days, we must pray for the souls of Michael Vick's purebred victims. America must now fully realize the threat that's broadcast every day through Hot97's speakers. We're not mathematicians, so we rarely get hyperbolic, but we at The Real can honestly attest to the only-negative effects that hip-hop dumps on a otherwise perfect society.

Hip-Hop is the Single Most Destructive Force in Society from Eric on Vimeo.

Can't Tell Him Nothing

On September 11th, Kanye West and 50 Cent will release their latest opuses to the masses. This is no simple coincidence, and so The Real enlisted the Bad Re-Enactment Players to clear up the situation, the only way that they know how. Interesting to note that these thespians appear to be reading from blank pages and drawing from blank minds.

Lloyd Banks' Retirement Party

Lloyd Bank$ - a majorly minor-league player on 50 Cent's G-Unit squad - hasn't exactly been clearing out the record stores in a few years. We thought we'd throw him a retirement party, because - hell - he definitely threw in the towel, right?

Lloyd Banks' Retirement Party from Eric on Vimeo.

The Hunger for More: Searching for Discounts in the Hip-Hop Aisle

It looks like someone made a store just for me, and while Herb & Rae Dioh's Groceria doesn't have a name that fits into any worthwhile commercial jingles, they're still able to create low-budget videos with big value. You know, as long as you put more stock in 'bana-Nas' than 'clever writing'.